Posted  December 7 2021

"Design Thinking" applied to Market Strategy.

Written by Jerônimo do Valle
In the last years, "Design Thinking" - a concept widely used in startups and other innovation companies - has become a fundamental practice for large companies, especially when it comes to market strategy or even the proposition of new solutions for customers.
It is common to think that the set of activities and tools that make up a Design Thinking workshop is fixed and has the sole objective of creating products, however - with some adjustments -, taking into account the agile mentality and the collaboration environment, the artifacts can be adapted to obtain any type of result.

The fact is that, normally, when we hear about market strategy, we understand that decisions revolve around a single person or a restricted group of executives, based on a valid understanding of the company's future and trends. However, it is important to consider that this can be done based on the knowledge of everyone who will actually be involved in the process.

This is where Design Thinking can help and make a considerable contingent of people think in the same direction, in a user - or customer - centric way, and develop more cohesive and precise strategic ideas and plans. For short-term results, you can use the Minimum Viable Product (MVP) model, quickly test the projected plan, and adjust it as feedback is collected. This not only helps to integrate the executive committee, but also contributes to a faster and more adaptive transformation, in an ever-changing market.

The workshop conductor must have complete freedom to design the activities that will later lead to the desired result. Besides that, prior and in-depth knowledge of the problems in question is mandatory, as this will serve as a basis for preparing the schedule.